TREAD, or Trails and Recreation Engagement, Advocacy and Development, collaborates with diverse partners to drive sustainable outdoor recreation initiatives in North Central Washington. The accompanying work is a sampling of the pieces I created as their Communications & Outreach Manager in 2024-2025.
brand development & application
A stakeholder survey and SWOT analysis were used to define brand archetypes and develop messaging and a creative direction for the organization.
Give NCW campaign
Social Media Posts
Social Media Posts
Social media slide series highlighting the need and findings of the Douglas County Outdoor Recreation Plan while encouraging community support through the 2024 GiveNCW fundraising campaign.
2024 Washington state Trails conference
identity & supporting graphics
identity & supporting graphics
Description
