This family-owned small production bakery has made a big impression over the last 25 years - both locally and abroad. I worked, first as a contracted designer and then as their Marketing & Events Manager, to build and nurture their audience authentically with content and design solutions that were high quality, economical, and true to their brand.
ecommerce website
Custom design built in Squarespace using CSS for desired styling and integrated with up to three ECWID ecommerce storefronts for takeout, mail order and seasonal holiday ordering.
brand application
Brand elements such as fonts, colors, text treatments, illustration styles and the "Eat Well" tagline were established and consistently applied to all major customer touch points as evidenced by the following examples.
Product labels
Flexible label templates designed to provide a consistent and cost-efficient approach across the Pantry & Provisions line of products.
photography and social media management
A sampling of images captured for their Facebook and Instagram social media accounts. I generally tried to create posts that were warm, welcoming, stylish and crafted with perspectives as unique as the bakery itself. And yes, everything is as delicious as it looks...
